Life:|| Be stupid…

I heart the recent Diesel campaign.

Whilst the adverts have indeed come under lots of criticism, (“Be stupid? Yeah, you are stupid if you spend £200 on jeans!”), I’ve gotta say that actually, it completely connects with me  as a consumer.

I firmly believe that you often make the best decisions in life when you take a risk – or by ‘being stupid’ if you will.

But does this message directly relate to Diesel products? I’m not convinced it does. But it certainly connects with the target market of  teens and young professionals; and the ever-apparent realization that  the standard route to our dreams may in fact not be as simple as we thought.

If there were ever a time to be stupid, I’m pretty sure It’s now.

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